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Navigate Digital-Age Parenting
with Confidence

Meet RHEA
Your Family's Trustworthy
AI Companion


Ask anything, anytime,
without fear of judgment

FEEL HEARD

by sharing your parenting concerns without being judged

FEEL EMPOWERED

by 24/7 access to expert-driven parenting techniques

STRENGTHEN FAMILY

connections by fostering more understanding

Be the parent you want to be.

RHEA equips you with just-in-time expert advice for confident communication and proactive well-being strategies, ensuring healthier, more resilient family dynamics.

Chat with R.H.E.A. Be Humane

"The rate at which technology is evolving is just too fast for parents to keep up without help. It's overwhelming to even know where to start."

- Janne, mom of 2 teens

Why Choose RHEA?

Expert advice in your pocket so you will always know what's the next best thing to do

A safe space for venting

You can be as vulnerable as you want. Ask those questions that you are not comfortable sharing with others

Concerned R.H.E.A. - Chat with RHEA
Understanding R.H.E.A. - Chat with RHEA

It starts with understanding

Understand your child’s development milestones for better communication

Easy and Affordable

Save money and time to get personalized advice for a fraction of the price of a family therapist

Happy R.H.E.A. - Chat with RHEA
You are not alone. It is totally normal to feel like you do

Our Experts

At Be Humane, we're not just research experts, but we're also parents who've walked in your shoes. Our team includes researchers, social workers, child psychologists, and parents.



We have over 30 years of experience in child development, family dynamics, social and emotional intelligence, and digital wellbeing.

Gianna Grandinetti, MSW - LSW, soon to become a Clinical Social Worker
Zorana Ivcevic, PhD  Senior Researcher at the Yale Center for Emotional Intelligence
Annie Margaret, ass. prof.  Digital Wellbeing expert,   University of Colorado Boulder in Psychotechnology
Natalie Eggum, PhD  Developmental Psychology, Ass. Prof. in Social and Family Dynamics at ASU
Sara Filipcic, MSW  Researcher in Emotionally Intelligent usage of Technology - Founder of Be Humane
Mike Grandinetti, prof.  Professor of Entrepreneurship, Innovation, Management, and Marketing at Harvard, Yale, Brown

Gianna Grandinetti, MSW

LSW, soon to become a Clinical Social Worker

Natalie Eggum, PhD

Developmental Psychology, Ass. Prof. in Social and Family Dynamics at ASU

Zorana Ivcevic, PhD

Senior Researcher at the Yale Center for Emotional Intelligence

Annie Margaret, ass. prof.

Digital Wellbeing expert, 

University of Colorado Boulder in Psychotechnology

Sara Filipcic, MSW

Researcher in Emotionally Intelligent usage of Technology

Mike Grandinetti, prof.

Professor of Entrepreneurship, Innovation, Management, and Marketing at Harvard, Yale, Brown

Supporting Organizations

Expert partnerships and collaborations

Techstars Austin Accelerator
Supporting Organizations - Voyagers
Supporting Organizations - St. Gallen Symposium Symposium
Supporting Organizations - ASU Arizona State University
Decode.Build Transform Your Entrepreneurial Projects Into Fundable Startups

What Parents say about RHEA

We have been building R.H.E.A in partnership with parents

As a parent, I would like to be able to:

1) have difficult conversations with my kids about their habits and actions

2) giving them freedom to grow

3) build resilience in them

4) and observe them distinguishing wrong from right”

Victoria
Mother of an 11 and a 13 year old

Did you know?

$10,000

on average is invested per family in the US to support their child's emotional and psychological well-being

75%

of parents find themselves stepping away from work obligations to care for their children's mental health concerns

2 out of 3

parents in the U.S. say parenting is harder today than it was 20 years ago, with many citing technologies, as a reason

59%

of American teenagers have encountered cyberbullying or online harassment, signaling a growing need for protective measures in digital spaces

Be Humane Website Content

In the end, the most overwhelming key to a child's success is the positive involvement of parents.

Jane D. Hull

Join our Community

You're not alone - right now hundreds of active members are sharing their challenges with others to get advice.

Join our Facebook group

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